SHAKE SHACK - 2019 APRES SKI HOLIDAY PACKAGING
We were tasked with developing an impactful global winter campaign for the iconic fast-casual franchise, Shake Shack. Inspired by the communal energy and warmth of ski resorts, we expanded their established visual identity by introducing a complementary color to the core green palette. This foundation informed a series of custom illustrations that evoke a sense of familiarity and togetherness. The complete visual system was applied cohesively across all guest touchpoints, including packaging, gift cards, in-store signage, and social media, ensuring a singular, warm brand experience worldwide.
Client: Shake Shack
Art Direction: Shake Shack Design Team (Cathie Urushibata & Kearney Sneath) Jd&co Design (Dakyung Lee & Jong Woo Si)
Illustration and Design: Michelle Deng & Jong Woo Si
Socials courtesy of Shake Shack